Help me pick logo/bus. card layout

[The Kid]

#2

[Dan Kramer]

Good help. Some good points, too.

[ob1kanobee]

#2 followed by #3 for me.

[rmull]

As a graphic designer, I find the centered, vertical column effect of #1 and #2 to be very pleasing. The "logo" on #2 is the strongest. The hairlines extending beyond the rectangles not only relate to the trade, but also add sophistication. To try a fine tuning, I would start with #1, and reduce the width of "providing... stone". It might work on three lines, especially if you gain space by eliminating one address. I would also try a slight height increase to the bottom bar. I have a very good friend in Avon who surfs and does some carpentry - Spencer - maybe you've run into him.

[tileman2000]

took off my glasses and wheeled my chair out further and # 1 stood out the best for me.

[Square pusher]

I like #2 the best.

But have to agree with Joe.

I prefer landscape over portrait orientation.

[Davestone]

#3 with the big name like #1.

[Houston Remodeler]

I always aim for 'easy to read without my glasses'

[jondon]

Yes I still say easy to read is the key, whether a business card or logo on the side of your truck, if you have to spend too much time reading it to figire it out you have not achieved the simplicity you need. Those letters at the top, is DKCT your company name? I just don't see the way the top is done as very appealing, and why all the address info, I think if you pull out the address info and put some kind of image in there for the guts it would be much more appealing and simple. You really only need a phone number and you have that at the bottom. Normally we need the customer's address but they don't usually need ours unless they are sending a payment and that you usually want to get in person.

[madronatile]

one more for 2

[Jeraza]

#2 , but I think you really need to do something with color to make it pop.
Your building a brand so really think it through,,, my two cents worth...

[Dan Kramer]

Some good input, thanks. I am looking for an image to put on the front as suggested.

Round 2. Come out swinging, I'm ready.

[Hammy]

Dan, my thoughts on your last layout...........on the last line........ leave out the words " all facets of " . I think tile and stone says it all and keeps it simple. Sometimes less is more. Just my observations. Hammy

[lasvegaslenny]

Dan I'm not sure if that tag line is gramatically correct...it doesnt sound right. Something simple like "Precision Tile and Stone" sounds more sexy.

I dont think a picture of any kind really melds with the modern two tone design of your card. I might just make the logo slightly larger and simply put your name on the right with a phone # and maybe a license #

[rmull]

Dan, I agree with Hammy and Lenny about the structure problem in the bottom line of copy, and with Jeraza about the colors. What we are seeing on our screens is certainly not identical to what you've got, but assuming it's close, try a color combo with some life. I'm sure you've used two-color combinations in your tile work that would put this scheme to shame.

The advent of true digital printing, among many influences, facilitated the great increase in full-color business card production. They are no longer uncommon. But, using a photo could be a can of worms at this stage in your project. As Lenny suggested, plugging a full-color picture into the existing design is problematic. You must either find/shoot one that, due to a unique color scheme and/or cropping, will relate to the existing style... or do some major modification to use a typical full-color job-example image.

Your logo is strong, but be careful when attaching things to it. The dotted line relates somewhat to the bottom line of copy, but if that relationship is not evident, it could seem to come out of nowhere to some viewers.

Your logo is basically a quad structure. I would argue that the quad effect of the rectangles in the corners not only doesn't relate nicely, but actually creates a source of interference.

I mentioned earlier that I felt you were on the right track with original drafts 1 & 2, given some of the suggested modifications. Read my lips: you will loose not one potential customer because your card is vertical.

Hey Hammy, I'm a Binder man - got a 67 1200B 4x4 - how do those beasts do on the rocks?