I'm remodeling a bathroom, and have purchased the mat system made by Sun Touch (
http://www.suntouch.net). It has the lowest EMF rating of all the others, which becomes particularly important as we get more wireless devices in the house (wireless network, wireless phone system, etc); aside from the fact that I don't want to be exposed to more EMF than necessary. The cost was about the same as the other systems. I purchased it from
www.heatedbathrooms.com, and paid $286.50 for 25 sqft. plus the thermostat and other "stuff." Their prices were reasonable, and they stocked the size that I needed.
I have to agree about marble in the kitchen. It's a nightmare to maintain, and it is easy to damage the finish. The constant dog traffic doesn't help. Ours will be torn out ......someday. If you do choose to use marble: Wipe up spills IMMEDIATELY, and clean it with stone floor cleaner. No other household products should be used. Also, make sure that it is well sealed. I would suggest re-sealing it at least once per year. And I thought my wife was high maintenance!!!