If you happen to have square tiles and you want all the wall to ceiling grout joints to sling very accurately:
Working on the ceiling is tougher than the wall. For that reason, I’d rather do the ceiling first. This allows you to be a little imprecise on your perimeter cuts because they will be covered by the thickness of the wall tiles. However, the wall tiles are hard to install from the top of the wall (where you can place them dead accurate to the ceiling grout joints) downward. It’s much easier to stack tiles from the bottom up. However, starting at the bottom puts the thumbscrews on you to be dead accurate on placing every wall tile so that they all align to all the ceiling grout joints. So…
…to get the best of all methods, I like to install all the wall tiles, except for the top row…then ceiling…and finally the top row on the walls.
For your 12” x 24” tiles, you probably aren’t lining up grout joints. If so, I’d do the ceiling first, then stack the wall tiles.